Businesses harness biodiversity to boost profits

26 August 2010

Companies are increasingly seeking business opportunities in preserving biodiversity rather than viewing it as a threat to their profits, according to a new McKinsey survey. The survey of some 1,500 executives of companies in all global regions and industries found that 59% of respondents view biodiversity as an opportunity rather than a threat to their company. They identified opportunities to boost corporate reputations by taking action to preserve biodiversity or develop new products from renewable natural resources.

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